Professional Development Learning Labs
Wednesday, October 21, 2009
Separate registration fee applies.

Class size is limited to 25 to ensure a highly-interactive experience.

Learning Lab 1: Park Finance for CFOs
8:00 a.m. - 12:00 p.m.

Michael Moss, Principal, Municipal Derivatives Group
Bank of America

Kevin Byrne, AURP 2nd Vice President
Chief Investment Officer
The University Financing Foundation

Presented by industry finance leaders, the objective of this Learning Lab is to examine major areas of research park finance and explore issues including standard and creative financing in today’s economic climate, capitalization, and capital and operating leasing issues, among others. Class size is limited to 20 to ensure a highly-interactive experience.

Learning Lab 2: Advanced Research Park Marketing
1:00 p.m. - 5:00 p.m.

Jen Marshall, Principal
Eclipse Creative

Paul Holmes, Principal
IdeaZone.ca

Mack Reese, President
Gateway Development Services

Carol A. Stewart, Manager of Business Development
UW Research + Technology Park

Ever changing media consumption patterns including the rapid growth of mobile web, social networking, behavioral targeting, email and viral marketing are providing invaluable opportunities and critical research necessary for parks to connect with the global science and technology communities. This Learning Lab will give you the valuable insight you need to:

• Harness New Technologies
• Drive Revenue Growth
• Create Value from Digital Assets
• Develop Innovative and Creative Online Strategies
• Achieve a Market Leading Online Position